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Marketing Edge

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Wednesday, February 09, 2005

Business Buyers Have a Life Too!

You can market to business buyers outside of their office. Learn about the consumer-type behaviors of your customers and prospects. For example, Information Technology directors have an affinity for Dilbert cartoons and science fiction movies. Use these venues to market technology products and services.

Use surveys and phone conversation to identify leisure activities of your target audience. Those that like golf let’s say can receive marketing messages about your product and service with a slant toward golf, those that are into self-help books can receive your marketing message with an offer for the hottest business book. Make the connection through research and tailor your marketing messages accordingly.

To learn more about how you can put these ideas to work for your organization, sign up for one of our free webcasts.


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