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Marketing Edge

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Wednesday, February 09, 2005

Business Buyers Have a Life Too!

You can market to business buyers outside of their office. Learn about the consumer-type behaviors of your customers and prospects. For example, Information Technology directors have an affinity for Dilbert cartoons and science fiction movies. Use these venues to market technology products and services.

Use surveys and phone conversation to identify leisure activities of your target audience. Those that like golf let’s say can receive marketing messages about your product and service with a slant toward golf, those that are into self-help books can receive your marketing message with an offer for the hottest business book. Make the connection through research and tailor your marketing messages accordingly.

To learn more about how you can put these ideas to work for your organization, sign up for one of our free webcasts.

8 Comments:

At Sat Oct 22, 07:55:00 PM CDT, Blogger Chris said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a Free Ipod Nano site/blog. It pretty much covers download free ipod shuffle related stuff.

Come and check it out if you get time :-)

 
At Sun Oct 23, 06:29:00 AM CDT, Anonymous Anonymous said...

Great blog you have! I really enjoyed it. I heard of a great site that is giving away a free set of Nike Golf Clubs. I think your readers will enjoy it. Just click the link below and enter your Zip Code to see if you qualify!
Free Nike Golf Clubs!

 
At Wed Nov 02, 05:59:00 PM CST, Anonymous Anonymous said...

Want a free ipod nano? visit free ipod nano

 
At Fri Nov 04, 05:32:00 PM CST, Anonymous Anonymous said...

You can sign up for free ipods here!!

http://premiumipods.freepay.com/?r=21556777

 
At Mon Nov 07, 01:10:00 AM CST, Anonymous Anonymous said...

I was just browsing various blogs as I was doing a search on the phrase home business work at home, and I just wanted to say that I really like what you've done with your blog, even though it wasn't particularly related to what I searched for. I appreciate your postings, and your blog is a good example of how a blog should be done. I've only just recently started a home business work at home website - feel free to visit it when you get a chance if you wish. Much success, Eric.

 
At Mon Nov 07, 06:22:00 PM CST, Anonymous Anonymous said...

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Make us your homepage and read the daily updated articles.

 
At Tue Nov 15, 01:34:00 PM CST, Anonymous Anonymous said...

Nice blog but without **advertising** you have little chance of selling anything. **advertising**

 
At Wed Nov 16, 11:54:00 PM CST, Anonymous Anonymous said...

www.getipodsforfree.com has this cool thing where if you just sign up and do an offer, you can get a free ipod

 

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