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Marketing Edge

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Tuesday, March 01, 2005

Case Study on Multi-Touch Healthcare Marketing Campaign

this is an audio post - click to play

Interview with a Sales Associate of a major furniture manufacturer supplying the healthcare industry with task seating. The key was an 8-touch approach using print, email, phone, and a lead-generation micro website. The result was a 20% response rate of warm leads and a 15% response rate of hot leads. Audio duration is 3:42.


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