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Marketing Edge

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Wednesday, May 11, 2005

Message creation equals cooking?



This Marketing Minute by Albert Maruggi focuses on message creation. Creating an effective message is like preparing a meal at a five-star restaurant: all the right ingredients must be combined, prepared and presented just right.

Give a listen, then post your questions or contact us at 651-695-0174.

2 Comments:

At Thu May 12, 08:53:00 AM CDT, Anonymous Anonymous said...

Albert, this blog is a great resource. You guys are always on the cutting edge of technology and marketing strategy. I can see that you used this message creation technique when crafting Fraser Steel Company's message. For those who don't know, the Provident Partners helped create Fraser Steel's Engineered Solutions Group. The ESG has since become an intrical part of our business and has helped us address our customer's needs.

Fraser Steel produces tubular steel parts, components, and complete assemblies using the latest laser cutting, bending, and welding technologies. We service customers in automotive, recreation, healthcare, consumer products, furniture and display equipment markets. Fraser Steel has been in this business since 1970. Fraser Steel and its Engineered Solutions Group can be reached at 800-283-5236 or at www.frasersteel.com

 
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