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Marketing Edge

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Monday, May 30, 2005

Message Delivery - Coffee is a Stimulant for Ideas & Prospects

this is an audio post - click to play


Use coffee as a means to jump start a prospect relationship. It's a concept similar to affinity marketing, but applied in a one-on-one situation within the sales cycle. While we use coffee in this example, it can be anything from magazine subscriptions to sporting events.

Albert Maruggi's Marketing Minute on selecting ways to deliver a marketing message suggests that you identify a prospect's likes and deliver your message through that vehicle. Take business-to-business marketing to a personal level and copy what is working for consumer marketers.

This example highlights "coffee idea cards," but you can reach out to qualified prospects using many other similar and creative methods.

5 Comments:

At Thu Nov 03, 09:13:00 PM CST, Blogger Dokdo Island said...

hello
offers or buyers

These days trade business much easier since internet development.
On net, we can find well made trade portal site.
In fact, those cool sites help your trade business.
How many countries? what kinds of products?
Yes, we can not count.
Around the world, someone looking for your products, and a company
want to import your goods.
Trade portal site become huge marketplace so it called "emarketplace."
How many emarketplace do you know.
Which emarketplace do you recommend.
I am proudly tell you the emarketplace "Buykorea.org"
You may not buy korea, but you can buy and sell what you want.
Buykorea.org trade service managed by kotra(un profit trade agency)
Your marketing budget will be save and business increased.
Check what do you want to know about
korea trade lead.

 
At Thu Nov 10, 01:44:00 PM CST, Anonymous Anonymous said...

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I have a **Marketing strategies**blog. It pretty much covers Marketing Strategeis articles related stuff.

Come and check it out if you get time :-)

 
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At Wed Nov 16, 07:58:00 AM CST, Blogger Willie said...

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At Wed Nov 16, 11:02:00 PM CST, Blogger Willie said...

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