Message Delivery - Coffee is a Stimulant for Ideas & Prospects

Use coffee as a means to jump start a prospect relationship. It's a concept similar to affinity marketing, but applied in a one-on-one situation within the sales cycle. While we use coffee in this example, it can be anything from magazine subscriptions to sporting events.

Albert Maruggi's Marketing Minute on selecting ways to deliver a marketing message suggests that you identify a prospect's likes and deliver your message through that vehicle. Take business-to-business marketing to a personal level and copy what is working for consumer marketers.

This example highlights "coffee idea cards," but you can reach out to qualified prospects using many other similar and creative methods.