You be the star: advertising & marketing

The latest trend by big name brands and advertising agencies is to make common folk, consumers, the producers and stars of their ad campaigns. Albert Maruggi highlights two examples and references a recent article in BusinessWeek magazine: Advertising Of, By, And For The People.

But these trends are not original thinking; they are variations on earlier tactics. Whether it's Nike's Converse brand or Audi, the trends include consumer-tech production and an attempt to blow by the growing skepticism of a leery public.

Any questions, send Albert an e-mail at amaruggi@providentpartners.net or give him a call at 651-695-0174. You can find more at www.providentpartners.net.