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Marketing Edge

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Wednesday, July 27, 2005

Earn credibility with some creative PR thinking



In today's Marketing Minute, host Albert Maruggi challenges the usefulness of a "good" profile piece in the press. Instead, he explains, it's better to win a reporter's attention with more creative approaches - and he offers some suggestions.

Profile pieces fade with each news cycle, but earned credibility goes a long way when you really need it.

posted by Albert Maruggi @ 10:56 AM

2 Comments:

At Fri Jul 29, 09:33:00 AM CDT, Blogger Albert Maruggi said...

Thanks. Are you a regular listener/reader, or did you just find this post?

 
At Sat Jul 30, 12:38:00 PM CDT, Anonymous Anonymous said...

Interesting podcast. While the "profile" piece does fade with the sunset, it can be reprinted, laminated and distributed to prospects/at trade shows/etc. The newspaper context helps to build credibility and establish you as a leader in the market. Being called upon by local media as an expert authority is a product of establishing good relationships with reporters & producers, being available when they call and knowing how to give them a pithy quote for their story.

 

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