Running toward a full sales pipeline

In today's Marketing Focus, host Albert Maruggi sits down for an interview with Bruce Volkart of Volkart May and Associates, a company that provides cutting-edge teleservices for marketers.

Bruce, a competitive runner, talks about the similarities between running and building a sales pipeline: Always have a target out in front, a goal that you're working toward. Bruce also talks about the huge number of contacts or touches it takes to get in front of a senior-level decision maker...and how often marketers and sales professionals give up too soon.

We hope you enjoy this interview, and please be sure to fill out our survey to win an Apple iPod.