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Marketing Edge

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Sunday, June 12, 2005

Remote Marketing Project Tracking with TeamDirection

This is an interview with Brigitte Hayes, vice president of marketing and strategic alliances for TeamDirection. Provident Partners has been featured in Project Management magazine for its use of TeamDirection's project software, running on the Groove platform, to create and track marketing plans, lead generation workflow, and other projects. Clients of Provident Partners around the world also use TeamDirection to remotely collaborate on news releases, advertising and video production.

It has been a major difference in some of the new business proposals Provident Partners has gained in the last year, more than doubling its growth from 2003. Albert Maruggi hosts this 12 minute interview includes discussion of how companies like HP and Steelcase use TeamDirection to support their fast-paced projects. It also addresses how TeamDirection enhances the reality that marketing has evolved from in-house staff to ad hoc groups comprised of individual consultants in different parts of the world.

Maruggi also touches on Provident Partners trade show planning product called Trade Show in a Box which is based on the Groove/TeamDirection software.

More information is available at www.TeamDirection.com


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