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Marketing Edge

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Thursday, July 07, 2005

Marc Freedman of The Diffusion Group forecasts podcasting boom and revenue potential

Today's Marketing Focus interview is with Marc Freedman, a technology analyst for a Dallas-based think tank called The Diffusion Group. Freedman and TDG Research recently released a report called "Podcasting as an Extension of Portable Digital Media – Fact, Fiction, and Opportunity."

Freedman's report forecasts that the demand for podcasts is expected to grow from 800,000 users in 2004 to 56.8 million users by 2010. Freedman also examines this new medium’s shift from a niche-market novelty to a revolutionary medium with true revenue potential. Learn more at http://www.tdgresearch.com/press044.htm.

Today, Freedman and his "Podcasting: Fact, Fiction, and Opportunity" report have made big news on the BBC and on PodcastingNews.com, and we're pleased to share this interview with those of you who appreciate the power of audio.


At Sat Oct 15, 11:17:00 AM CDT, Blogger podcasting said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a podcasting site. It pretty much covers podcasting related stuff.

Come and check it out if you get time :-)

At Thu Nov 03, 12:03:00 AM CST, Anonymous Anonymous said...

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At Wed Nov 16, 11:54:00 PM CST, Anonymous Anonymous said...

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