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Marketing Edge

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Thursday, July 21, 2005

Sound effects and music build and reinforce brand emotions: An interview with Chris Gerald of AAA Audio

Chris Gerald of AAA Audio has written and produced radio commercials for companies like Nike, 7 Up and Haagen Dazs. This 15 minute interview with Chris covers the way big brands use sound in radio and television spots. These same techniques can be used in rich-media marketing, advertising or podcasting.

This podcast includes clips from spots Chris produced for FILA, 7-Up, Nike and Haagen Dazs as examples. We discuss how the younger generation of consumers are turning off "Madison Avenue speak" and opting for their own generation of street-smart marketing. Sex still sells and there’s a sophisticated way to turn up the heat with sound.


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