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Marketing Edge

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Friday, July 08, 2005

Ad spending down, viral marketing up, Purina podcasting out



In our Marketing Trends segment, host Albert Maruggi takes a look at some of the headlines the are affecting the marketing world. This week, Maruggi's talking about decreasing advertising spending (must have a WSJ account to access story) - a trend seems to go hand in hand with our other topic, viral marketing, which is on the rise, according to USA Today.

We also talk about Purina's voyage into podcasting. The Wall Street Journal reported on Purina's use of podcasting as a tool for increasing brand loyalty; we see it more as a lame-duck attempt to hop on the bandwagon. Have a listen and you'll hear what we mean.

Don't forget about our survey (and your free mini iPod)! We're trying to learn more about our listeners' likes and dislikes - and we're giving you a chance to win great prizes in exchange for your opinion.

11 Comments:

At Wed Sep 28, 10:20:00 AM CDT, Anonymous Anonymous said...

If you think the Purina podcast is horrible you should check out the podcast by my employer, May Trucking Co. [www.maytrucking.com]
Their podcast consists of a computer voice reading the front page of their site. Talk about LAME!
They need help.

 
At Sat Oct 15, 10:44:00 AM CDT, Blogger podcasting said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a podcasting site. It pretty much covers podcasting related stuff.

Come and check it out if you get time :-)

 
At Wed Nov 02, 07:40:00 PM CST, Anonymous Anonymous said...

Want a free ipod nano? visit free ipod nano

 
At Fri Nov 04, 05:39:00 PM CST, Anonymous Anonymous said...

You can sign up for free ipods here!!

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At Sat Nov 05, 08:11:00 PM CST, Blogger Brian said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a internet marketing consultant site/blog. It pretty much covers internet marketing consultant related stuff.

Come and check it out if you get time :-)

 
At Thu Nov 10, 05:13:00 PM CST, Anonymous Anonymous said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a **Marketing strategies**blog. It pretty much covers Marketing Strategeis articles related stuff.

Come and check it out if you get time :-)

 
At Fri Nov 11, 12:53:00 AM CST, Anonymous Anonymous said...

Join the 3 Marketeers Club today, its Absolutely FREE!!

 
At Tue Nov 15, 01:18:00 PM CST, Anonymous Anonymous said...

I discuss this topic daily myself. I also have a website that talks about online survey top related things. Go check it out if you get a chance.

 
At Wed Nov 16, 11:30:00 PM CST, Blogger ActiveAdvertisingSystem - intelligent online marke said...

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At Wed Nov 16, 11:54:00 PM CST, Anonymous Anonymous said...

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At Thu Nov 17, 11:52:00 AM CST, Anonymous Anonymous said...

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