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Marketing Edge

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Monday, July 18, 2005

Apple sales up, mid-level marketers down, another podcasting white paper



In the ups and downs of marketing, Apple is going gangbusters reporting increases in Mac and iPod sales. The personal digital audio device is not a fad, but a new medium. Now to figure out how to use it for good.

BtoB magazine covers the "brain drain" of mid-level marketers, as the Business Marketing Association Chairman Kirby Strickland calls it. The marketing cuts from the recession of 2001 have led to a lack of mid-level managers and a bit of a career gap for the marketing profession.

Host Albert Maruggi also chats with Rodney Rumford, CEO of Podblaze.com and author of the latest whitepaper on podcasting. It's not just for outside a company's walls; you can use podcasting inside your organization to communicate more effectively.

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