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Marketing Edge

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Wednesday, September 21, 2005

The marketing world is changing, kind of



The marketing world is changing, and this segment on Marketing Trends highlights some of the major tactics. From in-store retail advertising to the convergence of phones and information, new tactics are being tested everywhere.

Albert Maruggi highlights a front-page piece from the September 21 edition of the Wall Street Journal written by Emily Nelson and Sarah Ellison. It's called In a Shift, Marketers Beef Up Ad Spending Inside Stores. Maruggi cites the trend to hit consumers when they are ready to buy and applies it to market segments other than retail consumer goods.

The trend in phones is that they're for more than just saying hello. The recent announcement of a phone that holds 100 songs by Motorola, Cingular, and Apple The MotoRokr is the next in an endless quest to communicate, learn, entertain, and buy.

Enjoy this 6:00 minute Marketing Trends segment.

Send questions to amaruggi@providentpartners.net or call 866-771-2251 and we'll record your questions to be answered on the Marketing Edge podcast.

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