Even at 30,000 feet, time is of the essence

This podcast, recorded at 30,000 feet on Northwest flight 133, is a helpful reminder that time is the most important consideration when producing marketing messages. This is especially true for unscheduled communications. In this short podcast, Albert Maruggi shares observations that are a useful reminder as companies produce marketing campaigns. Don't mind the jet noise and baby sounds; this Marketing Minute is well above anything you'll find on the ground.