.comment-link {margin-left:.6em;}

Marketing Edge

THIS SITE HAS A NEW HOME - www.providentpartners.net/blog

Please update any bookmarks or links that point to this site. If you are a podcast subscriber, you probably didn't notice the change - everything should still be fine. Please let us know if you have any difficultly with our blog page or our podcast feed. Thanks. NEW HOME FOR THE MARKETING EDGE

Monday, October 17, 2005

Public relations across the pond and in the U.S.



It's a small media world and it's getting smaller. Still, there are differences in the way journalists perform their craft in Europe compared to the United States. In this podcast, Mark Mitchell, partner of Patterson Mitchell , a U.K.-based public relations firm, highlights how some companies can make a splash across the pond before coming to the U.S. media.

Technology firms in particular have implemented a strategy of establishing credibility in European markets as thought leaders. This gives them a foothold with the media as well as potential electronic distribution that gets them into U.S. media.

In some ways, Mitchell says, focusing on segments of the European Union can have smaller companies take on a "Davidesque" stature while competing against some Goliaths. The strategy worked for some smaller companies that were creative in their PR approach.

6 Comments:

At Tue Oct 18, 06:36:00 PM CDT, Anonymous Anonymous said...

That is a good point. I found another neon art site that goes into even more neon artdetail.

 
At Fri Oct 21, 10:59:00 PM CDT, Blogger freenanoipod said...

Hey!! Just surfing some sites and found this place. Cool!! I have a ipod nano site with lots of infomation regarding the ipod nano Drop by anytime

 
At Tue Nov 01, 10:35:00 AM CST, Anonymous Anonymous said...

Talking about PR is important. Please feel free to visit my blog too at
, RushPRnews Daily Gazette, Open-Call for Writers.
My site is** RushPRnews press release services, distribution and free web posting** . Cordially, Anne Laszlo-Howard

 
At Wed Nov 02, 11:05:00 PM CST, Anonymous Anonymous said...

Want a free ipod nano? visit free ipod nano

 
At Thu Nov 10, 01:23:00 PM CST, Anonymous Anonymous said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a **Marketing strategies**blog. It pretty much covers Marketing Strategeis articles related stuff.

Come and check it out if you get time :-)

 
At Wed Nov 16, 11:53:00 PM CST, Anonymous Anonymous said...

hey did you know you can get a free ipod pretty easily?
just go to www.getipodsforfree.com, sign up and do an offer

 

Post a Comment

Links to this post:

Create a Link

<< Home