Video iPod: Milestone or sinker stone? InformationWeek weighs in

The Marketing Edge brings you an exclusive interview with the Senior Editor of Information Week Online, Mitch Wagner, on the release of the Apple video iPod. His column on the video iPod set off a firestorm of comments. The media pundits are hot on this issue - Will people watch videos on a 2.5 inch screen? Traditional marketers like Phil Swann of TVpredictions.com are skeptical noting that a portable TiVo is not what consumers want.

Others, including me, look to history as a guide. Radio morphed into niche formats with the advent of the three television networks. Three television networks morphed into 75 or so niche channels and radio became even more customized with the advent of satellite networks XM and Sirius. Not to mention iTunes, iMixes and turning anyone into what used to be called a radio station program manager

The next morph is for the Net through podcasting and vidcasting to be the fertile ground for a new genre of information and entertainment. The overall costs will decline making the medium available to midsize and smaller companies, producers, and communicators. It will become a medium for all types of communication, from college classes to closing sales. All of this content will be portable, because our society is increasingly mobile.

Albert Maruggi, host of the original Marketing Edge interviews Mitch Wagner in this 15 minute segment.