Marc Freedman of The Diffusion Group forecasts podcasting boom and revenue potential

Today's Marketing Focus interview is with Marc Freedman, a technology analyst for a Dallas-based think tank called The Diffusion Group. Freedman and TDG Research recently released a report called "Podcasting as an Extension of Portable Digital Media – Fact, Fiction, and Opportunity."

Freedman's report forecasts that the demand for podcasts is expected to grow from 800,000 users in 2004 to 56.8 million users by 2010. Freedman also examines this new medium’s shift from a niche-market novelty to a revolutionary medium with true revenue potential. Learn more at http://www.tdgresearch.com/press044.htm.

Today, Freedman and his "Podcasting: Fact, Fiction, and Opportunity" report have made big news on the BBC and on PodcastingNews.com, and we're pleased to share this interview with those of you who appreciate the power of audio.