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Marketing Edge

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Wednesday, January 11, 2006

Marketing Trends 2006 - Part One



The year before us will be a dynamic one for marketers. The confluence of Broadband usage, podcasting, search engine capabilities for video and audio, online advertising and internet e-commerce gives businesses the opportunity to be innovative with their messaging and media buying.


This podcast highlights some of the major trends that have come together to create these opportunities. Marketing Edge host Albert Maruggi of Provident Partners comments on recent articles and research from emarketer and Podtrac. Maruggi also describes an interesting lead generation campaign launched by ONYX, a Customer Relationship Management software company. Take a look www.onyx-pen.com to see the survey which is tied to a direct mail campaign and survey.

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