When Should You Go With A News Conference Format in A Crisis Communication Event

The real-time news cycle has created pressure on companies in fast moving situations to make a quick decision on whether to hold a news conference or issue a statement. This Marketing Minute by Albert Maruggi highlights the pros and cons of going in front of a crowd of journalists.

It is a difficult decision that includes several considerations among them, information available, pending investigations, and external news events. Maruggi references a January 16 fatal incident involving a Continental Airlines flight and a contracted mechanic who was killed during a maintenance procedure.

Maruggi also references Anderson Cooper's coverage of Katrina and the West Virginia Sago Mine tragedy.