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Thursday, April 13, 2006

Does The How To Business Magazine Format Work?


There are plenty of How-To magazine formats for sports, recreation, and hobbies, but a How To run your business? In the Minneapolis/St. Paul metro there is such a venue it's called Upsize Magazine.

In its five years on the market, it has developed a fairly sizable and regular readership. Albert Maruggi of Provident Partners, interviews Beth Ewen is the editor with a firm grasp on the pulse of readers. Apices has the liberty to give the readers what they want and the sensitivity to understand the demands of he advertisers as well. This How-To format acknowledges that there is synergy among buyers and sellers in a close knit business community.

Those advertisers with the patience to provide some of the expertise that the readers require will also build a relationship though this casual format. If the How To format exists in your local market, marketers should give it a detailed examination. If not, then perhaps there is an opening that needs filling.

Upsize completes against magazine like Twin Cities Business and Minnesota Business. Although each magazine does a great job of catering to its unique niche in the region. I believe it is just a matter of time before all of them are using podcasting as a medium for some of their editorial.

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